ABOUT Sports BE

Welcome to Sports BE (Sports Business Education), where we are passionate about helping individuals like you turn their dreams of a career in sports business into reality.

As a dynamic and forward-thinking company, we’re committed to providing elite education, guidance, and resources to empower you in the competitive world of sports business. We believe we are unique. Our focus is to not weigh you down with hours of reading but to help you develop a workable strategy to reach your sporting goals, and “Be Part of the Game!”

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LIVE interactive sessions

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Opportunity for 1-on-1 consultations

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Real life examples

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Develop a toolkit to work as a sports agent

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Enhance your network in football

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Develop your football business network

John Print - Sports BE

“I’ve been fortunate to have had the opportunity to train hundreds of agents, scouts, and sports analysts over the last ten years. Sports BE delivers a platform, to pass on my knowledge, and to help individuals aspiring to enter the sports industry to do so in an effective and results-driven manner.” 

JOHN PRINT – Sports BE Founder

ABOUT SPORTS BE

I created Sports BE in January 2024 to help create the next generation of football agents. I have worked in elite sport for 25 years and gained my FIFA Licensed Football Agent, unbelievably, 20 years ago. So I like to think I know what I’m on about…

It was never my intention to set up an education business. My passion is to work as a sports agent and that remains my full-time job. But after so many questions and requests for training on becoming a football agent, I decided to create Sports BE. For over a decade I have been fortunate enough to have trained hundreds of football agents and scouts worldwide to develop their dream job in football. I believe that my experience and personal approach deliver some of the best career advice in the industry.

Yes, as you scroll through LinkedIn and Social Media there are many other Football Agent courses on the market. They may suit your budget and needs, but I believe that no one else offers a more comprehensive and personable programme. Through choice, Sports BE doesn’t have a massive marketing budget. It’s organic, self-funding and it’s been created that way. Sports BE rely on referrals and people sharing their experiences rather than enticing you with glossy adverts and promises.

So, what makes Sports BE different?

I guarantee you my time and offer mentorship well beyond the FIFA Football Agent training and Business of a Football Agent courses, plus a potential pathway into the industry.

As a business Sports BE are more focused on quality rather than quantity of students. We don’t play the number game. That’s why our training courses are limited to no more than 20 people at a time. I am more concerned with developing knowledgeable football agents willing to work ethically and professionally, rather than training anyone.

That’s why we prefer to speak to candidates before approving them for our training courses to ensure you’re the right fit. Then we can deliver you the best experience possible and help you..

Pass the FIFA Agent Exam, Learn the Business and ‘Be Part of the Game!’

For a no obligation discussion please reach out to me direct on WhatsApp or on +44 (0)20 8152 7665.

‘Be Part of the Game!’

Testimonials

I was privileged to be part of the Football Agent class where John Print was our facilitator. John is so good at what he does, I learnt so much from him. I used to think I knew everything about the soccer agency business, but this course went much deeper than books and what I read online. I now feel prepared to step out there and fully get involved in the industry!

Edem  Attipoe-  FIFA Licensed Football Agent

“Sports BE has really opened my eyes to the business. Their curriculum is detailed and covers aspects, I’ve never even thought about when it comes to football player representation. John is a knowledgable and dedicated mentor, that has helped me develop my business as a football agent.”

Kieran Brown – FIFA Licensed Football Agent

“I have know John Print ever since I decided to develop a career as a football agent. He has helped me considerably. Not just to learn the business of recruiting, promoting and negotiating, but the intricacies of passing the FIFA Football Agent Exam. He’s helped to turn my dreams of being a football agent into reality.”

Prosper Adangwa – FIFA Licensed Football Agent (2023)

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KICK START YOUR FOOTBALL AGENT CAREER

All of Sports BE courses are designed to provide aspiring FIFA Football Agents with the knowledge, skills, and network necessary to thrive in this dynamic industry. From understanding the fundamental roles of an agent to mastering contract negotiations, branding, and financial management, we cover every aspect of the profession.

GET AHEAD OF THE COMPETITION

Get a step ahead of the competition as a FIFA Football Agent. Learn the skills, build your knowledge and develop your network.

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Enhance your reputation as a FIFA Football Agent

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Improve recruitment decision making

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Negotiate contracts built for success

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Improve your personal brand and football network

Become a FIFA Agent

Sign Up Today

Become a FIFA Football Agent with our online training courses designed to help you…

Pass the FIFA Football Agent Exam, Learn the Business and ‘Be Part of the Game!’

 

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